The Skimlinks recommended rate is based on your geography, vertical, closest competitors, and current EPC. EPC (earnings per click) is calculated as commission paid divided by clicks, and is one of the key metrics publishers use to evaluate which merchants are most likely to drive revenue.
To determine your recommended rate, we compare your EPC against merchants similar to your closest competitors within the same market. The recommended rate reflects the commission you would need to offer to rank within the top 25% of this group, making your programme more competitive to publishers.
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