Why is my recommended commission rate higher than my standard rate?

Recommended commission rates are based on competitive market data within your specific category. Setting a higher rate for Skimlinks ensures your brand remains attractive to top-tier global publishers who prioritize merchants with the highest Earnings Per Click (EPC).

The Logic Behind Recommendations

To maximize your program's growth, we analyze three core factors:

• Competitor Benchmarking: We look at what other leading brands in your industry are offering. To win editorial coverage, your rate needs to be at or above your category's average.
• Publisher Incentives: Top-tier editors use EPC (Earnings Per Click) data to choose which brands to feature. A higher rate directly increases your EPC, making you more attractive than competitors.
• Network-Wide Priority: Programs with premium rates are automatically prioritized in our Hub's "Trending" and "For You" sections.

Resolution: Do I have to use the recommended rate?

1. Your control: The recommended rate is a suggestion for maximum ROI. You retain full control over your financial terms within your affiliate network.
2. Self-Service Action: You do not need to contact support to "accept" or "discuss" the rate. Simply update the rate in your network dashboard whenever you are ready to test the uplift.
3. Testing Period: We recommend testing the higher rate for at least 30 days to measure the increase in editorial coverage and click volume.

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