Let publishers know about major product launches

Merchants put a lot of effort into launching a new product.  We encourage you to work closely with your PR team, make sure they are reaching out to Publishers as well, and letting them know that you have an affiliate program to increase your chances of getting coverage. To ensure the greatest chance of success, share a press release, a marketing calendar and SKU details three months ahead of the product launch with publishers to increase the likelihood that they will feature it in their editorial content.