Top-performing merchants on our network have an average cookie window length of 30 days to ensure that publishers receive credit for the sales that they inspire.
A cookie window of 30 days or longer is critical to positive, long-term partnerships between Merchants and publishers. Make no mistake – if you don’t extend your cookie window, your competition will. Merchants can extend their cookie window directly in the network in their program terms.
Merchants are then welcome to complete this form to share this update with Publishers and for potential Skimlinks newsletter inclusion.